What are cookies?

Cookies are text files containing small amounts of information which allow our site to recognise your device and are downloaded to your device when you visit a website if you agree to the site doing so. Cookies are then sent back to the website on each subsequent visit, or to another website that recognises that cookie.

Our website uses cookies to distinguish you from other users of prettylittlething.com (our "website"). A list of our cookies is set out at the end of this Cookie Policy.

Cookies do not contain confidential information such as your home address, telephone number or credit card details. The type of cookies placed and the preferences available to you will depend on the functionality of the relevant cookie, as described below.

• Essential Cookies - These cookies enable services you have specifically asked for. These cookies are essential in order to enable you to move around our website and use its features, such as accessing secure areas. These cookies cannot be disabled and do not require consent before being placed on your device. Without using these cookies, services you have asked for such as shopping baskets or e-billing cannot be provided.

The following cookies are non-essential and require your consent before being placed on your device.

• Tracking, Targeting or Advertising Cookies - These cookies collect information about your browsing habits. These cookies record your visit to our website, the pages you have visited and links you have followed. They are used to deliver adverts which are more relevant to you and your interests, to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. They are also used to track whether you have clicked through to our website from one of our affiliate’s websites so that we can manage our affiliate networks. These cookies are also placed by third parties (including advertising networks). The use of these will be governed by your preferences and the third parties’ cookies policies. The information collected by these cookies is shared with other organisations such as advertisers and may be used to deliver adverts to you on third party websites or applications (or via email, where you have consented to this) based on your online activity. Please refer to those parties' cookies policies for further information.

Please also see our Privacy Notice here for further information about the cookies we use in respect of analytics and targeted advertising tools.

• We will seek your consent to non-essential cookies on your visit to our landing page.
• Change Browser Settings - If you don’t change your browser settings and continue to use our website, we will assume that you consent to us continuing to download cookies onto your device in accordance with the cookies preference you have most recently indicated to us.
• Whether or not you allow us to download cookies is up to you, but if you choose to disable cookies by changing your browser settings, our website and its features may not necessarily work in the same way or produce the same personalised experience. If you delete all of your cookies, you will have to update your preferences with us again. If you use a different device, computer profile or browser you will have to tell us your preferences again.
• Opt-Out Schemes - There are opt-out schemes which allow you to opt-out from receiving targeted advertising from third parties who are members of those schemes: Network Advertising Initiative – Please visit http://www.networkadvertising.org/choices EDAA – Please visit http://www.youronlinechoices.eu for further information.
• You can find more information about cookies on the ICO website at: https://ico.org.uk/for-the-public/online/cookies/, https://ico.org.uk/for-organisations/guide-to-pecr/cookies-and-similar-technologies and https://www.google.co.in/intl/en/policies/technologies/cookies/.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below.